From a guy in his basement with an idea, to a company operating in Clarenville, with employees in St. John’s and Ontario, SubC Imaging has revolutionized the way images are captured and uploaded – from below the surface, all the way to the extreme 11km depths of the ocean. They create fully integrated cameras, lights, lasers, DVR, and software that provide real-time streaming, allowing offshore teams to make decisions much quicker than before with top of the line, advanced and durable imaging equipment.
SubC focuses on quality. Their solutions are made to last for a long period of time underwater: in rugged environments, harsh weather, and saltwater oceans. Their in-house manufacturing, which takes place in Clarenville, gives them full control over quality assurance processes and performance tests to ensure everything that’s shipped out is top notch.
To further provide quality service for their customers, mainly within the offshore energy and marine science markets, SubC’s equipment is defined as fully agnostic, to seamlessly integrate not only with SubC products, but pre-existing technology already being used by clients. They find the balance between quality, quantity, and time management, as they form partnerships with timelines and expectations to meet. Their team is fast, creative, and flexible with their many clients.
SubC Imaging was founded after first-hand experience with underwater sensors that were seen as difficult to use and didn’t deliver the performance professionals needed. That experience sparked the idea to build something better. Today, the team continues to be motivated by their customers’ feedback, who say their products help solve tough challenges and deliver results beyond expectations. For example, developing the Rayfin camera system and DVR+ Overlay software with both functioning as stand-alone solutions while subsequently working seamlessly together was classified as their largest development challenge. However, they still created a solution; a fully integrated system that simplifies subsea inspections without compromising capability.
SubC focuses on visible-range imaging that operates much like regular photography, although the underwater environment adds complexity since sunlight fades quickly, making artificial lighting essential beyond depths of about 30 meters. SubC systems use high-efficiency LED lights or strobes to light the scene before a camera captures videos or stills. The cameras can be controlled remotely from a ship when mounted to an ROV or run autonomously via pre-written scripts for long-term monitoring. They are paired with lasers and software to help professionals gather reliable, high-quality visual data, that can be used to inspect assets, track marine ecosystems, or support scientific research with confidence. Their imaging tech ecosystem includes Rayfin cameras, Systems, Accessories, and DVRs.
Pictured: Lionfish, 1Cam Mk5, Ashtead Technology
View a sample of SubC Imaging’s Ecosystem of Prodcts below.
Additional products include:
- Rayfin Cameras; Rayfin Micro, Rayfin Coastal, Rayfin Benthic
- Systems, including: Rayfin Single Channel Inspection (SCI) System, Autonomous, Timelapse System, Tow Camera System, Observatory Camera System
- Accessories; Mantaray Parallel Lasers, Skate Line Laser, Aquorea LEDs
- DVRs & Remote Operations; DVR + Overlay, Blackbox, Real-Time Streaming, Audio Rooms
View the full line of cameras, systems, and more on their website.
The efficiency of SubC Imaging technology saves on post processing time and costs for its consumers, such as renting a vessel and hiring crew members. They provide higher quality imaging data faster without taking multiple attempts to capture a photo. Information such as longitude and latitude, temperature, depth, and sensor info are automatically embedded into images taken with their cameras, to avoid the hassle of files and spread sheets.
Ocean Ecology, a UK-based marine environmental consultancy, saved time during their post-processing period by 50% thanks to the speed of SubC Imaging tech. Researchers at the Marine Institute of Memorial University of Newfoundland have also integrated a specialized SubC Imaging camera into their own observation system to discover a densely populated soft coral garden northeast of Fogo Island, Newfoundland.
SubC Imaging has an excellent top-of-the-line subsea camera in the Oceans and Research Industries, yet they continue to ask the question “how can we make this better?”. They recognize that no matter how great something is, it can always be improved to become an even better asset for its customers.
On April 30, 2025, SubC signed an exclusive rental agreement with STR rental company, making them the exclusive global rental partner for a select lineup of SubC’s advanced imaging systems. This integrates SubC’s imaging systems with STR’s inspection services, sensor tools, and marine platforms, combining their strengths in offshore inspections and data delivery.
“We are always looking at new ways to solve problems for our customers. That could mean refining our existing products, developing something completely new, or working with partners whose technology complements our own. The goal is the same: To deliver better results, faster, every time.” says Marcie Crosbie, SubC Imaging’s Director of Marketing & Communications. SubC is always looking to upgrade their equipment and software, as well as find solutions to newly emerging challenges, and they are always willing to put in the work and innovate with others to do so.
Story written by Sarah Coombs.
